LAR

LAR is a signature dining experience hosted in a home in Mendoza and offered through Airbnb Experiences. Designed for travellers looking to discover local culture from an authentic perspective, the proposal combines a multi-course tasting menu with Mendoza wine pairings in an intimate setting, where hospitality is an essential part of the experience.

«Lar», a Portuguese word meaning home, gives name and meaning to the whole project. From this concept an identity was built that celebrates the warmth of welcoming, sharing and connecting around a table. More than representing a physical place, LAR seeks to convey the feeling of being welcomed, turning every meal into a moment of encounter.

The visual identity emerges from two worlds in dialogue: the everyday objects that inhabit a table —chairs, bottles and glasses— and the spontaneous strokes inspired by the sketches and scribbles a chef makes while imagining new dishes and recipes. That illustrated language brings a close, human and editorial character, giving life to a flexible graphic system that extends coherently throughout the experience.

The visual system unfolds across the menu, packaging, stationery and the brand's different touchpoints. Art direction complements the identity by documenting real moments of a shared table, where cuisine, wine and conversation build an experience that invites you to feel at home.