Kevin Deep

The challenge was to build a visual identity capable of growing with the project beyond the stage. The system needed to represent the artist consistently across different touchpoints while maintaining a clear visual connection to Movement, the record label founded by Kevin Deep.

The visual identity is built around a shared symbol: Movement's globe icon. Integrated into the logotype as a subtle marker, it creates a direct connection between the artist and his record label, becoming the foundation of the project's visual language.

From this symbol, a complete visual system was developed, bringing together the logotype, an illustrated character and a flexible set of graphic assets. Evolving from the original globe icon, the character expands the identity's expressive potential while preserving coherence and recognition across every application.

The visual identity extends across merchandising, vinyl packaging, digital assets, promotional materials and the artist's press kit, creating a cohesive system designed to support both everyday communication and the professional presentation of the project.